Unlike cameras, we humans use our brain as well as our eyes to interpret different variations of light, shadow and color. This is the photographer's greatest challenge, because although a camera may be able to capture an image from a viewable scene similar to that of what the average human eye sees, it can never completely replicate how the mind interprets that same scene to create a well ballanced image.

Whether by using ambient or studio lighting SURVIVAL OF THE FINEST will take your product or event and turn it into something so visually dynamic that will not only capture but retain the attention of your target audience.